The coconut oil-based formula clings to the teeth for longer, giving a long lasting clean. Coconut water is also rich in nutrients, providing essential electrolytes and helping to support a healthy skin and coat. A perfect starter kit, containing all you need to clean your dogs teeth. The 360 degree toothbrush, allows for efficient brushing and coconut mint toothpaste, delivers a long lasting and effective clean and the premium silicone finger brush acts as a massager, allowing you to deliver an extra gentle brush.